National Campaign and Social Media Guidelines

The National Campaign Guidelines create a fair, meaningful environment for the Academy's elections. Noncompliance will result in removal from the ballot. The overarching principles governing these guidelines are a commitment to:

  • Fairness: All candidates should have equivalent exposure to the Academy’s membership and access to resources such as money or technical expertise should not have an undue influence over the outcomes of any election.
  • Innovation and Creativity: Encourage innovation and creativity by the candidates, especially in creating and distributing campaign materials. Candidates are welcome to use social media to generate enthusiasm about voting in the Academy elections and to campaign for their election in accordance with these guidelines.
  • An informed electorate: All candidates should have the opportunity to disseminate their opinions and campaign materials so voters know who candidates are and their stances on professional issues. Candidates are encouraged to talk themselves up, tout their accomplishments and give members a reason to vote!
  • Professionalism: Campaign in a professional, positive and appropriate manner, avoiding disparaging or negative comments against opposing candidates. Campaigning must conform to Academy's Code of Ethics. Let your work speak for itself; no need to compare or discuss other candidates in your campaign. Further, candidates are encouraged to review the Pledge of Professional Civility Guiding Principles and supporting resources, take the pledge and help demonstrate positive, productive engagement among the Academy community.

Active campaigning for candidates may begin two weeks prior to the opening of the polls and continue through the duration of the voting period (January 16 - February 15, 2018).

The following guidelines have been developed by the Academy's Nominating Committee to help clarify the rules and roles in the campaign process for all stakeholders.

Academy's Role in Campaigning

Will promote voting to membership via Academy emails and social media sites.

Will publicize candidates via all-member email blasts.

Will maintain designated Elections website promoting all candidates and providing biographical information.

Will not solicit support for one candidate over another.

Candidate's Role in Campaigning

Must adhere to Academy's National Election Campaign Guidelines. Noncompliance by the candidate or individuals campaigning on behalf of the candidate will result in the candidate's removal from the ballot. Make sure you share the Campaign Guidelines with anyone you are aware of campaigning on your behalf.

Should use Academy member logo on all campaign promotional materials – website, correspondence, signage. (Note: Academy marks and logos may not be altered.)

May link personal campaign website to Academy's election webpage. However, the Academy election webpage will not link to personal campaign websites.

May send personal email and/or call a member to solicit votes but cannot blast emails to Academy Group (Affiliate, DPG, MIG) membership lists.

Cannot campaign at Academy-sponsored events such as Public Policy Workshop, FNCE®, or affiliate/DPG/MIG events, but can campaign at events not related to Academy events.

If a candidate is currently holding a leadership position, they may promote the election in general and encourage members to vote – but they cannot solicit/promote support for one candidate over another. (Please see leader campaign role below.)

President-elect candidates only: may utilize the two-minute campaign video produced by the Academy.

Candidates may use their personal social media channels to campaign, but cannot use social media channels owned by the Academy (including Affiliates, DPGs, MIGs profiles) or those of his/her employer, employees, clients, volunteer groups or other organizations.

Candidates may promote themselves and give members a reason to vote for them, but they cannot use disparaging or negative comments against other candidates.

Should use #eatrightPRO in campaign posts, but cannot tag or mention (@) Academy social media properties, including Academy-owned profiles (including Affiliates, DPGs, MIGs), media spokespeople and staff ambassadors.

Candidates can continue to host, co-host or participate in social media chats that are not related to the election or their candidacy.

Candidates are under no obligation to provide interviews to organizations, but can do so at their discretion.

Role of Board of Directors, ACEND, CDR, Organizational Unit Members and Leaders and in Campaigning

(Organizational Units include Affiliates, DPGs, MIGs, House of Delegates, NDEP and committees and task forces)

Support and encourage the voting process in general and emphasize membership participation in the elections, but do not solicit support for one candidate over another.

As a leader in any of these organizations, you cannot show favoritism by supporting one candidate over another. Your role as a leader is to promote voting and encourage members to become informed about candidates' qualifications and views by seeking information from candidates.

Do not support an individual candidate through print, electronic or social media communications or advise friends and colleagues who to vote for (or not to vote for).

Academy leaders must remain neutral and fair to all candidates.

Organizational units may promote all candidates associated with their unit through current membership. For example: All candidates on the ballot from a specific DPG must be promoted equally via DPG communications (social media, newsletters, website, etc.). They cannot promote any single candidate, inform their friends or colleagues which candidate they will be voting for, or show support to any particular candidate via social media, newsletters, website, etc.

Academy members may use meetings, print, electronic or social media to communicate with members of their unit about the voting process.

May hold meetings (electronic, phone, in person) to allow discussion of candidates' qualifications/positions as long as all candidates are given the opportunity to be represented. Do not use disparaging or negative comments against opposing candidates.

Must emphasize issues and qualifications presented by candidates in a professional, positive, accurate manner.

Academy Nominating Committee Role in Campaigning

Should encourage all members to vote.

Can answer questions about voting process and route questions to staff as needed.

Must report any suspected campaign violations to your Academy liaison.

Do not support an individual candidate through print, electronic or social media communications or tell friends and colleagues who to vote for or not to vote for.

Members' Role in Campaigning

May support election process; encourage fellow members to vote; talk about preferred candidates and why.

Cannot spread disparaging, false or misleading information about candidates. Discussions should be centered on issues, not individuals, and Academy members should be respectful and adhere to the Academy's Code of Ethics.

May post message on one's own social media profile in support of a candidate.

May send messages using one's own personal email account to acquaintances to encourage support for a candidate.